Regional Retailer to National Brand

The Challenge

Heritage Home Goods had strong regional presence across the Midwest but struggled to scale nationally. Despite quality products and loyal customers, expansion attempts had failed twice, resulting in significant losses. Leadership needed a clear path to profitable growth.

Key Issues:

• Unfocused expansion strategy targeting too many markets simultaneously

• Supply chain unable to support national distribution

• Brand positioning unclear in competitive markets

• Operating margins declining with each expansion attempt

Our Approach

We began with comprehensive market analysis and operational assessment to understand root causes of previous failures. Our team conducted customer research across existing and target markets, mapped competitor positioning, and performed detailed supply chain modeling.

Strategic Framework:

1. Identified three high-potential expansion markets based on demographic alignment and competitive gaps

2. Redesigned supply chain infrastructure for staged national rollout

3. Refined brand positioning to emphasize heritage craftsmanship with modern design

4. Developed partnership strategy with regional distributors to minimize capital requirements