M&A Advisory

The Client — Meridian Industrial Group is a mid-market conglomerate operating across five business units in the manufacturing and distribution sector. Following the acquisition of a regional distribution company, they inherited a logistics division that had been underperforming for three consecutive years.
The Situation — The acquired division had been loss-making at the operating level for 36 months — a fact that had been partially obscured in the pre-acquisition financials. Annual operating losses were running at $2.2M. The parent company's board gave a clear directive: fix it or exit it within two quarters.
The Challenge — The division had real assets — a loyal customer base, established supplier relationships, and a team with deep operational knowledge. But it had been run without financial discipline, with no clear P&L ownership at the business unit level and no visibility into which customer relationships were actually profitable.
The risk of a rushed exit was significant — it would destroy the customer relationships that represented genuine long-term value, and would signal weakness to the market at a critical moment for Meridian's acquisition strategy.
What We Did — We started with a full financial forensics exercise — rebuilding the P&L from the ground up by customer, by route, and by service line. Within 10 days, we had identified the $2.2M loss as concentrated in three underpriced customer contracts and two operational cost centers with no performance accountability.
We renegotiated two of the three contracts — retaining both customers while moving to profitable pricing structures. The third was exited cleanly. We restructured the operations team around clear P&L ownership, introduced weekly financial reporting at the unit level, and designed a 90-day performance improvement plan for each cost center.
Critically, we designed the restructure to retain the team. Every role change was made with transparency and a clear rationale. No one was made redundant.
The Results — The division reached operating break-even in week 11. By the end of the quarter, it was generating a $400K operating profit — a $2.6M swing. Team retention was 110% — the division actually grew headcount by one during the process. Meridian's board approved a further investment round into the division the following quarter.
"Everyone told us to cut the division loose. We're glad we didn't. The forensic clarity we got in the first two weeks changed everything — we finally understood what we'd actually bought, and what it could become."

James Whitfield
Group CEO, Meridian Industrial Group
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